We went looking for deodorant for our kids. What we found was a mess.
Most deodorant is made for adults. The few brands made for kids? Forgettable packaging, basic ingredients, built for daily routines, not for athletes. Nothing looked like it belonged in a gym bag. Nothing a young athlete would actually want to use.

We're parents of two soccer players. We've spent years on sidelines, at tournaments, washing gear that smells like it fought back. We know what active kids go through, and we knew they deserved better than what was out there. We're also creative professionals, not deodorant industry people. No background in cosmetics.
Just a clear view of a category that had been ignored: youth athletes who need something safe, effective, and worth carrying.
So we built it from scratch. We developed a clean formula. No aluminum, no baking soda, no parabens. Gentle enough for developing skin but strong enough to last through real practices and back-to-back games. Then we designed a brand that young athletes would actually feel proud of. Not clinical. Not childish. Something that fits their world.

That's Non Standard.

We're not trying to be another deodorant brand. We're building the first personal care brand made specifically for youth athletes, and we're just getting started.

Stay Fresh. Play Hard.